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Exploring “The Future Consumer” — key themes

Below are my themes for a presentation to the Store Brands Summit, where I appear on behalf of sponsors Group360.  https://www.eiseverywhere.com/ehome/store_brands_decisions/31895

THE FUTURE CONSUMER

WHO IS THE FUTURE CONSUMER?

From consumer to post-consumer

Brand loyal to brand fickle

Measured, tracked, tested, hacked

WHAT DOES THE FUTURE CONSUMER DO?

My life is a digital life

I want it, I make it–at home!

I ride the range

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I'll share more on these themes after my July presentation to the Store Brands Summit

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