Below are my themes for a presentation to the Store Brands Summit, where I appear on behalf of sponsors Group360. https://www.eiseverywhere.com/ehome/store_brands_decisions/31895
THE FUTURE CONSUMER
WHO IS THE FUTURE CONSUMER?
From consumer to post-consumer
Brand loyal to brand fickle
Measured, tracked, tested, hacked
WHAT DOES THE FUTURE CONSUMER DO?
My life is a digital life
I want it, I make it–at home!
I ride the range
I'll share more on these themes after my July presentation to the Store Brands Summit