Comments on: Foresight illustrated: Considering different environmental scanning approaches http://foresightculture.com/2008/01/31/considering-different-environmental-scanning-approaches How you can be successful with foresight by futurist John Mahaffie, Leading Futurists LLC Sun, 06 May 2012 21:57:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John Mahaffie http://foresightculture.com/2008/01/31/considering-different-environmental-scanning-approaches/comment-page-1#comment-5195 John Mahaffie Sun, 06 May 2012 21:57:10 +0000 http://foresightculture.com/?p=30#comment-5195 Nicole, one more important tidbit. In the UK and Europe, and perhaps becoming true everywhere, this process is usually called "Horizon Scanning". John Nicole, one more important tidbit. In the UK and Europe, and perhaps becoming true everywhere, this process is usually called “Horizon Scanning”.

John

]]> By: John Mahaffie http://foresightculture.com/2008/01/31/considering-different-environmental-scanning-approaches/comment-page-1#comment-5194 John Mahaffie Sun, 06 May 2012 21:56:18 +0000 http://foresightculture.com/?p=30#comment-5194 Thanks for asking a great question. I have a sort of radical answer to it. You should do environmental scanning all the time, it should be a part of any leader, executive, or analyst's daily work. Absorb information and ideas from everything you do, and work to see sources of fresh insights every day. In a sense, then, the time and effort become invisible, and are like breathing or eating: things that make you strong, resilient, and that you do daily, no matter what. Now formalizing environmental scanning a little, and adding to the notion a group process, means perhaps a periodic cooperative effort to inventory and discuss the big forces and trends shaping whatever it is you are interested in. I'd say give that recurring group/team time, free from other chores and distractions--i.e. really explore and really discuss the big trends. That means devoting quality time, and that may mean devoting as much as a few hours a week to the effort. The precise time commitment will depend on the team and individual abilities and the degree to which my first point becomes true for you, in other words the degree to which you routine have a fix on the forces at play. Thanks for asking a great question. I have a sort of radical answer to it. You should do environmental scanning all the time, it should be a part of any leader, executive, or analyst’s daily work. Absorb information and ideas from everything you do, and work to see sources of fresh insights every day.

In a sense, then, the time and effort become invisible, and are like breathing or eating: things that make you strong, resilient, and that you do daily, no matter what.

Now formalizing environmental scanning a little, and adding to the notion a group process, means perhaps a periodic cooperative effort to inventory and discuss the big forces and trends shaping whatever it is you are interested in. I’d say give that recurring group/team time, free from other chores and distractions–i.e. really explore and really discuss the big trends. That means devoting quality time, and that may mean devoting as much as a few hours a week to the effort. The precise time commitment will depend on the team and individual abilities and the degree to which my first point becomes true for you, in other words the degree to which you routine have a fix on the forces at play.

]]> By: Nicole Bellingham http://foresightculture.com/2008/01/31/considering-different-environmental-scanning-approaches/comment-page-1#comment-5193 Nicole Bellingham Sun, 06 May 2012 13:11:25 +0000 http://foresightculture.com/?p=30#comment-5193 Hi, Im currently studying PR, I would like to know how often should you do environmental scanning and how long does it? Hi,

Im currently studying PR, I would like to know how often should you do environmental scanning and how long does it?

]]> By: ForesightCulture.com: at one year old, what readers have liked | Foresight Culture http://foresightculture.com/2008/01/31/considering-different-environmental-scanning-approaches/comment-page-1#comment-472 ForesightCulture.com: at one year old, what readers have liked | Foresight Culture Tue, 14 Oct 2008 13:33:22 +0000 http://foresightculture.com/?p=30#comment-472 [...] Considering different environmental scanning approaches [...] [...] Considering different environmental scanning approaches [...]

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